COCO LOCO
TOOLS USED:
Illustrator, Photoshop
Coco-Loco is fictional ice cream franchise brand I created for this project. I remember one day in Italy, walking through an area filled with colorful, beautiful ice cream shops. They were so inspiring that I immediately grabbed a cup of coconut ice cream and decided to create something just as playful and bright.
Blenny Black
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Coquette
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1
I kicked off the project by designing the ice cream illustrations, I knew they would be the heart of the brand. I wanted them to feel fun, bright, and inviting, as something that instantly gives off a playful summer vibe. These visuals set the tone for everything that followed.
2
Once the illustrations were in place, I moved on to other design elements, like the rest of the illustrations, typography, and supporting graphics. I wanted everything to work together seamlessly, to create a bold yet cohesive brand identity that feels fresh and exciting.
3
With all the pieces ready, I put together the first version of the menu. At first glance, it looked good, but something felt off. It wasn’t quite capturing the fun, playful energy I wanted. It felt a bit too structured and didn’t fully reflect the Coco Loco personality, so I knew I had to rethink it.
4
For the second draft, I adjusted the layout and spacing, making sure everything felt balanced while still being lively. However, I realized it was starting to feel too busy, so I made some final tweaks to simplify it just enough. The final designs are below!
